
This logo was created forĀ a fan of the NFL's Green Bay Packers and utilizes the sam color scheme as their favorite team. The team mascot was meant to be a a "Mountain Man" and this was an opportunity to add a bear-skin hood to make light of the fact that the Packer's #1 rival is the Chicago Bears.

"W" for Whisky is built in to the beard.







Sketches of the many iterations that came before the version that the client accepted.